I’d started the job because I’d noticed some moisture gathering behind the toilet. Moisture is bad. It leads to rotted joists and house centipedes. If you don’t know what a house centipede is, don’t google it, it’s the stuff of nightmares.
In one season, when I pitched sixty-seven full games for the Providence Club, led the league in base-running, and helped win the National League Championship, I received $1,200 salary, and felt just a little ashamed to take so much money. This spring Speaker refused an offer of $15,000 from the Brooklyn Federals; and we would have gone higher if he had not run away.
It all comes down to competition. Competing in a local Chicago area is MUCH easier than competing on a global within an established niche like travel for example (against players like Experia and TripAdvisor).
Modern toilets use PVC piping. Old toilets use cast iron tubing. My house was built just after the end of the Civil War. There’s a chance the tubing is more than 100 years old. There must be genetic material from hundreds of people on the inside walls of that pipe.
The greatest change in baseball has come about through the use of the big mitt, or glove. Some of the most startling and electrifying plays are now made with the gloved hand that were simply impossible before its use. This fancy, one-hand work is the real and most noticeable improvement in the play. It makes the entire game faster and has added much to its beauty. We now see stops and catches that seem actually to invade the field of legerdemain.
Another example is Keygen ($3k/mo). They’re an API for developers to implement software license keys into their products and used niche communities as part of their acquisition strategy:
What’s been most crucial in helping you to succeed? For Jitbit, SEO. There’s room for SEO even in a highly competitive niche. Sure, if you Google for “help desk software” my company is somewhere on page four, but there’s the long-tail search you should focus on. (source)
SEO may work as an initial acquisition channel if you’re targeting a local area. Take MyClean ($750K/mo). They’re a service providing residential and commercial cleaning in NYC and Chicago. When asked what worked to get their customers, they said:
SEO can also work (faster) if you’ve found long tail/low competition keywords that have a high likelihood to convert. This was the case with JitBit ($160k/mo) — a help desk software:
Has there been a corresponding growth in the quality of the ball played? I doubt if anyone will claim as much. The play has undoubtedly improved, but by no means in a corresponding degree. It is a dangerous subject, this comparing the game of today with that of former years, and it is sure to get one into trouble. Yet it is the very thing an old-timer is most often asked to do.
Then, too, several changes in the rules have made the game at least look faster. Most important of these was bringing the catcher up under the bat all through the game instead of, as formerly, only when the runners were on the bases.
A salary list of $40,000 was then considered the limit of extravagance, while in 1914 the Brooklyn Federal League Club will hand out, to its players alone, close to $100,000 and the other expenses of equipment and operation have increased in like proportion. Railroad fares, sleepers, hotels, taxicabs, training trips, trainers, and extra players, all add to the total; until today it requires $200,000 to operate a major league ball club, as against $50,000 in the old days.
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First of all, the morale of the players is much improved. Your player of today looks upon his occupation as one in which he hopes and expects to spend many years. It is his calling in life, out of which he must earn and save the wherewithal for after years; and so he regards it much more seriously than we were wont to do when leagues and associations came and went and the profession of ball-playing had little in it of assurance for the future. The major league player of today takes excellent care of himself, both on and off the field; goes about his work seriously and thereby lasts longer; he saves more money but he has a whole lot less fun and excitement than we did in the good old rollicking days of the late eighties.
Keygen took advantage of the fact that many open source frameworks have their own forums and started to engage with people there. If something about your product is related to a specific framework/platform, use that to your advantage. Take Asana Superheroes ($800/mo) — a set of books/courses about Asana:
Being active and helpful in communities like Quora, Stack Overflow, and forums for popular desktop app frameworks like Electron. I’ve answered a lot of questions about software licensing, some which mentioned Keygen as a solution, some which didn’t mention it at all. (source)
Blind is basically an anonymous version of LinkedIn. According to SimilarWeb, they’re getting ~1.5 million visits per month. If you are like me, you probably weren’t aware of them.
I thought if I named the company Repost and dominated the SEO on that specific search we could get some free inbound traffic. My assumption worked. I believe if you search “SoundCloud repost” in Google we’re one of the top hits, and something like 25% of our inbound applicants come organically. (source)
I used the Quora community for a while to validate new ideas and share news. Then I moved to the unofficial Asana Google Group, and then to the official Asana community that launched last year.
Your product doesn’t have to be about a particular framework/platform. It can also be built with it. In that case, the platform’s community/forum could be a good way to gain initial awareness and get them to even write about you (platforms love to write about cool things their customers have built up.)
These figures convey some idea of the remarkable growth of the business expenses of baseball in the last twenty-five years. And when we recall that there are about fifty minor leagues employing more than five thousand players, to whom they pay $700,000 monthly in salaries, one can get an inkling of the present popularity of the game.
These were companies that were intentional about getting started with SEO right away vs. the #1 acquisition channel, where the founders first got validation via (faster) acquisition channels and then added SEO (often as a result of noticing an increase in SEO traffic.)
Whenever you do work on an old house, there’s always a bit of trepidation as to what you might find. Although you’re hopefully to get into the walls and discover gold bars, it’s much more likely that you’ll find human remains.
